Naik and Peters Win JIM Award
Introduction
Prasad A. Naik and Kay Peters have won the 2010 Journal of Interactive Marketing Best Paper Award for "A Hierarchical Marketing Communications Model of Online and Offline Media Synergies"
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The Direct Marketing Educational Foundation is pleased to announce that the paper, "," written by Prasad A. Naik and Kay Peters and appearing in issue 23(4), has won the 2010 Journal of Interactive Marketing Award for the best paper published during 2009.
In recognition of this important achievement, a plaque and award check will be presented to Prasad and Kay during the 2010 DMEF Direct/Interactive Marketing Research Summit at the San Francisco Marriott Marquis – specifically at the Awards Luncheon on Sunday, October 10.
There were two runners up.
The paper, "," by John Deighton, Leora Kornfeld, is one runner-up. This article appeared in issue 23(1).
The other runner up was, "," by Vasant Dhar and Elaine A. Chang. Their article appeared in 23(4).
This is the eighth year in succession that the DMEF has made an award for the best paper published in JIM. Winners are selected through a voting process involving members of the Editorial Review Board of the JIM. A list of the past winners appears below:
RECIPIENTS OF JIM BEST PAPER AWARDS
2009 Award for Best Paper in 2008
Investigating Cross-Buying and Customer Loyalty by Werner Reinartz, Jacquelyn S. Thomas and Ganaël Bascoul
2008 Award for Best Paper in 2007
Exploring the Value of Online Product Reviews in Forecasting Sales: The Case of Motion Pictures by Chrysanthos Dellarocas, Xiaoquan (Michael) Zhang and Neveen F. Awad
2007 Award for Best Paper in 2006
Bundling, Unbundling and Pricing of Multiform Products: The Case of Magazine Content by R. Venkatesh and Rabikar Chatterjee (20/2)
Runners-up
A Field Experiment to Assess the Interruption Effect of Pop-Up Promotions by Wendy Moe (20/1)
Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments by Steven Bellman, Eric Johnson, Gerald Lohse & Naomi Mandel (20/1)
2006 Award for Best Paper in 2005
Can We Predict Customer Lifetime Value by Edward Malthouse and Robert Blattberg (19/1)
Runners-up
Who Are the Multichannel Shoppers and How Do They Perform? Correlates of Multichannel Shopping Behavior by V. Kumar and Rajkumar Venkatesan (19/2)
Collaborating to Create: The Internet as Platform for Customer Engagement in Product Innovation by Mohanbir Sawhney, Gianmario Verona and Emanuela Prandelli (19/4)
Consumers in a Multichannel Environment: Product Utility, Process Utility and Channel Choice by Sridhar Balasubramanian, Rajagopal Raghunathan and Vijay Mahajan (19/2)
2005 Award for Best Paper in 2004
Capturing Evolving Visit Behavior in Clickstream Data by Wendy Moe and Peter Fader (18/1)
Runner-up
Measurement of Online Visibility and its Impact on Internet Traffic by Xavier Drèze and Fred Zufryden (18/1)
2004 Award for Best Paper in 2003
Customers as Assets by Sunil Gupta and Donald Lehmann (17/1)
Runner-up
Internet Advertising: Is Anybody Watching? by Xavier Drèze and François-Xavier Hussherr (17/4)
2003 Award for Best Paper in 2002
Intentional Social Action in Virtual Communities by Richard Bagozzi and Utpal Dholakia (16/2)
Runners-up:
Understanding the Online Consumer: A Typology of Online Relational Norms and Behavior by Charla Mathwick (16/1
Customer Lifetime Value Research in Marketing: A Review and Future Directions by Dipak Jain and Siddhartha S. Singh (16/2)