TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 16(4)
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: : journals |
Relevant ARCategory: |
Skin color shades in advertising to ethnic audiences: The case of African Americans
–Stevie Watson; Corliss G. Thornton; Brian T. Engelland [] []
The impact of message appeal and message source on Gen Y consumers’ attitudes and purchase intentions toward American Apparel
–Ruoh-Nan Yan; Jennifer Paff Ogle; Karen H. Hyllegard [] [Google Scholar]
Ad-induced affect: The effects of forewarning, affect intensity, and prior brand attitude
–Sang Yeal Lee [] []
Analysis of commercial rumors from the perspective of marketing managers: Rumor prevalence, effects, and control tactics
–Allan J. Kimmel; Anne-Françoise Audrain-Pontevia [] []
Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand
–Nitha Palakshappa; Sandy Bulmer; Gabriel Eweje; Philip Kitchen [] []