TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 24(3)
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: : journals |
Relevant ARCategory: |
Looking Back and Looking Forward with Interactive Marketing
–Edward Malthouse, Charles Hofacker [] []
The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation
–Anindita Chakravarty, Yong Liu, Tridib Mazumdar [] [Google Scholar]
Staying Power of Churn Prediction Models
–Hans Risselada, Peter C. Verhoef, Tammo H.A. Bijmolt [] []
Managing the Quality of Marketing Data: Cost/benefit Tradeoffs and Optimal Configuration
–Adir Even, G. Shankaranarayanan, Paul D. Berger [] []
Context-general and Context-specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites
–Anand K. Jaiswal, Rakesh Niraj, Pingali Venugopal [] []
Determinants of Participation and Response Effort in Web Panel Surveys
–Elisabeth Brüggen, Utpal M. Dholakia [] []