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: : : TOC : : journals

Relevant ARCategory:

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Brand governance: The New Agenda in brand management
–Clive Helm and Richard Jones [] []

Strategies for distinctive brands
–Judith Lynne Zaichkowsky [] []

Naming names: Part three – Safeguarding brand equity in the United States by developing a family of trademarks
–Ross D Petty [] []

Managing brand instability and capital market reputation: Implications for brand governance and marketing strategy
–Kenneth M Kambara [] []

Extending the value chain – A conceptual framework for managing the governance of co-created brand equity
–Clive Helm and Richard Jones [] []

Toward a theory of brand co-creation with implications for brand governance
–Mary Jo Hatch and Majken Schultz [] []

Brand management to protect brand equity: A conceptual model
–Simon D M M’zungu, Bill Merrilees and Dale Miller [] []

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