TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 38(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
A customer perspective on product eliminations: how the removal of products affects customers and business relationships
–Christian Homburg, Andreas Fürst & Jana-Kristin Prigge [] []
The coordination strategies of high-performing salespeople: internal working relationships that drive success
–Michelle D. Steward, Beth A. Walker, Michael D. Hutt & Ajith Kumar [] []
Anger, frustration, and helplessness after service failure: coping strategies and effective informational support
–Katja Gelbrich [] []
Pride in contemporary sport consumption: a marketing perspective
–Alain Decrop & Christian Derbaix [] []
Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting
–Ahmad Daryanto, Ko Ruyter, Martin Wetzels & Paul G. Patterson [] []
Exploring consumer conflict management in service encounters
–Michael B. Beverland, Steven M. Kates, Adam Lindgreen & Emily Chung [] []
The influence of C2C communications in online brand communities on customer purchase behavior
–Mavis T. Adjei, Stephanie M. Noble & Charles H. Noble [] []
Opportunistic customer claiming during service recovery
–Jochen Wirtz & Janet R. McColl-Kennedy [] []