TOC: Intl J Elec Mar Retailing
Introduction
International Journal of Electronic Marketing and Retailing, 3(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Social networks and marketing: potential and pitfalls
–Tanuja Singh, Joe Cullinane [] []
Treat your customers as equals! Fostering customer collaboration through social media
–Hanna-Kaisa Ellonen, Miia Kosonen [] []
Consumers bite on the social web about the film Snakes on a Plane
–Dan Fisher, Scott Smith [] []
‘That item is mine!’ Consumer competitiveness and need for control: a study of internet auction bidding
–Bridget Satinover Nichols, Daniel J. Flint [] [Google Scholar]
Third-person effect comparison between US and Chinese social networking website users: implications for online marketing and word-of-mouth communication
–Jie Zhang, Terry Daugherty [] []