TOC: Mar Sci
Introduction
Marketing Science, 29(4)
: : : TOC
: : journals
Relevant ARCategory:
Demand Estimation with Social Interactions and the Implications for Targeted Marketing
–Wesley R. Hartmann [] []
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
–Sha Yang and Anindya Ghose [] []
Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
–Subramanian Balachander, Bikram Ghosh, and Axel Stock [] []
Advertising Effectiveness, Digital Video Recorders, and Product Market Competition
–Bikram Ghosh and Axel Stock [] []
Limited Memory, Categorization, and Competition
–Yuxin Chen, Ganesh Iyer, and Amit Pazgal [] []
A Customer Management Dilemma: When Is It Profitable to Reward One’s Own Customers?
–Jiwoong Shin and K. Sudhir [] [Google Scholar]
The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service
–Sungjoon Nam, Puneet Manchanda, and Pradeep K. Chintagunta [] []
Complementarities and the Demand for Home Broadband Internet Services
–Hongju Liu, Pradeep K. Chintagunta, and Ting Zhu [] []
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
–Rutger D. van Oest, Harald J. van Heerde, and Marnik G. Dekimpe [] []
An Empirical Investigation of Private Label Supply by National Label Producers
–Jack (Xinlei) Chen, Om Narasimhan, George John, and Tirtha Dhar [] []
The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation
–Rene Algesheimer, Sharad Borle, Utpal M. Dholakia, and Siddharth S. Singh [] []
For a Few Cents More: Why Supersize Unhealthy Food?
–Paul W. Dobson and Eitan Gerstner [] []