TOC: J Service Res
Introduction
Journal of Service Research, 13(3)
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Relevant ARCategory: |
Customer Engagement as a New Perspective in Customer Management
–Peter C. Verhoef, Werner J. Reinartz, and Manfred Krafft [] []
Customer Engagement Behavior: Theoretical Foundations and Research Directions
–Jenny van Doorn, Katherine N. Lemon, Vikas Mittal, Stephan Nass, Doreen Pick, Peter Pirner, and Peter C. Verhoef [] []
Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research
–Barak Libai, Ruth Bolton, Marnix S. Bugel, Ko de Ruyter, Oliver Gotz, Hans Risselada, and Andrew T. Stephen [] []
Consumer Cocreation in New Product Development
–Wayne D. Hoyer, Rajesh Chandy, Matilda Dorotic, Manfred Krafft, and Siddharth S. Singh [] []
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
–V. Kumar, Lerzan Aksoy, Bas Donkers, Rajkumar Venkatesan, Thorsten Wiesel, and Sebastian Tillmanns [] []
The Impact of New Media on Customer Relationships
–Thorsten Hennig-Thurau, Edward C. Malthouse, Christian Friege, Sonja Gensler, Lara Lobschat, Arvind Rangaswamy, and Bernd Skiera [] []
Managing Marketing Channel Multiplicity
–Gerrit H. Van Bruggen, Kersi D. Antia, Sandy D. Jap, Werner J. Reinartz, and Florian Pallas [] []
Analytics for Customer Engagement
–Tammo H. A. Bijmolt, Peter S. H. Leeflang, Frank Block, Maik Eisenbeiss, Bruce G. S. Hardie, Aurelie Lemmens, and Peter Saffert [] []