TOC: J Poli Mar
Introduction
Journal of Political Marketing, 9(3)
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Relevant ARCategory: |
Microtargeting and Electorate Segmentation: Data Mining the American National Election Studies
–Gregg R. Murray; Anthony Scime [] []
Linkages Between Public Relations Models and Communication Managers’ Roles in Spanish Political Parties
–Jordi Xifra [] [Google Scholar]
Who Influences Whom? The Agenda-Building Relationship Between Political Candidates and the Media in the 2002 Michigan Governor’s Race
–Karen M. Lancendorfer; Byoungkwan Lee [] [Google Scholar]
An Investigation into the Discourse of Political Marketing Communications in Turkey: The Use of Rhetorical Figures in Political Party Slogans
–Erdogan Koc; Ayse Ilgun [] []
Book Review
Johnson, Dennis W., Editor. (2009). Campaigning for President 2008: Strategies and Tactics, New Voices and New Techniques
–Dianne Dean []
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