TOC: J Mar
Introduction
Journal of Marketing, 74(5)
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From the Editor: The State of the Journal
–Ajay K. Kohli [] []
Driving Profitability by Encouraging Customer Referrals: Who, When, and How
–V. Kumar, J. Andrew Petersen, Robert P. Leone [] []
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
–Michael G. Luchs, Rebecca Walker Naylor, Julie R. Irwin, Rajagopal Raghunathan [] []
Managing Distributors’ Changing Motivations over the Course of a Joint Sales Program
–Flora F. Gu, Namwoon Kim, David K. Tse, Danny T. Wang [] [Google Scholar]
The Stopping Power of Advertising: Measures and Effects of Visual Complexity
–Rik Pieters, Michel Wedel, Rajeev Batra [] []
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
–Son K. Lam, Florian Kraus, Michael Ahearne [] []
Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
–Holger Ernst, Wayne D. Hoyer, Carsten Rubsaamen [] []
How Salary Receipt Affects Consumers’ Regulatory Motivations and Product Preferences
–Himanshu Mishra, Arul Mishra, Dhananjay Nayakankuppam [] [Google Scholar]
Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
–Raphaelle Lambert-Pandraud, Gilles Laurent [] []