TOC: Rev Mar Sci
Introduction
Review of Marketing Science, Aug 2010
 : : : TOC
: : journals |
Relevant ARCategory: |
DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Sociodemographic Trends on Multi-Category Snack Consumption
–Marina M. Girju, Michelle J. Adams, and Brian Ratchford [] []
Analyzing Causal Effects with Observational Studies for Evidence-based Marketing at IBM
–Stefanos Manganaris, Ruchi Bhasin, Michael Reid, and Keith B. Hermiz [] []
Kish: Where Customers Pay As They Wish
–Ju-Young Kim, Martin Natter, and Martin Spann [] []