TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 28(5)
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Relevant ARCategory: |
Competitive intelligence in service marketing: A new approach with practical application
–Pamela Johns, Doris C. Van Doren [] []
Improving competitive analysis with temporal text visualization
–Camilla Magnusson [] []
Implementing relationship marketing: supermarkets’ perspectives
–Georgina Whyatt, Ralph Koschek [] [Google Scholar]
The effect of customer orientation on frontline employees job outcomes in a new public management context
–Michel Rod, Nicholas J. Ashill [] []
The Nigerian movie industry “Nollywood” – a nearly perfect marketing case study
–Nnamdi O. Madichie [] []
Visibility and involvement in effective arts marketing
–Candy Lange [] []
Marketing’s “Oscars”: a citation analysis of award-winning articles
–Raymond Hubbard, Andrew T. Norman, Rahul A. Parsa [] [Google Scholar]
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