ÂÜÀòÉç¹ÙÍø

TOC: Mar Intell Planning

Introduction

Marketing Intelligence & Planning, 28(5)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Competitive intelligence in service marketing: A new approach with practical application
Pamela Johns, Doris C. Van Doren [] []

Improving competitive analysis with temporal text visualization
Camilla Magnusson [] []

Implementing relationship marketing: supermarkets’ perspectives
Georgina Whyatt, Ralph Koschek [] [Google Scholar]

The effect of customer orientation on frontline employees job outcomes in a new public management context
Michel Rod, Nicholas J. Ashill [] []

The Nigerian movie industry “Nollywood” – a nearly perfect marketing case study
Nnamdi O. Madichie [] []

Visibility and involvement in effective arts marketing
Candy Lange [] []

Marketing’s “Oscars”: a citation analysis of award-winning articles
Raymond Hubbard, Andrew T. Norman, Rahul A. Parsa [] [Google Scholar]