TOC: J Macromarketing
Introduction
Journal of Macromarketing, 30(3)
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In This Issue
–Terrence H. Witkowski []
A Brief History of Branding in China
–Giana M. Eckhardt and Anders Bengtsson [] []
Consumer Risks and New Food Systems in Urban China
–Ann Veeck, Hongyan Yu, and Alvin C. Burns [] []
Contesting the Global Consumption Ethos: Reterritorialization of Rock in Turkey
–E. Tacli Yazicioglu [] []
Ubiquitous Externalities: Characteristics, Climate, and Implications for Post-Acquisition Behaviors
–JoNel Mundt and Franklin S. Houston [] []
Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences
–Fred Beard [] []
The Legacy of Charles C. Slater
–Robert W. Nason [] []
Caritas in Veritate: Updating Catholic Social Teachings for Macromarketing and Business Strategy
–Gene R. Laczniak and Thomas A. Klein [] []
Book Reviews
A. Coskun Samli Globalization From the Bottom Up: A Blueprint for Modern Capitalism. New York: Springer, 2008. 147 pp. ISBN: 978-0-387-77097-0
–Attila Yaprak []
John O’Shaughnessy Interpretation in Social Life, Social Science, and Marketing. London: Routledge, 2009. 228 pp. $150. ISBN: 0-415-77758-5
–Mark Tadajewski []
Sharan Jagpal Sand, with the assistance of Shireen Jagpal Fusion for Profit: How Marketing and Finance Can Work Together to Create Value. 664 pp. $59.95. Oxford, UK: Oxford University Press, 2008
–Mark Peterson []