TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing, 12(1)
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Relevant ARCategory: |
Editorial
–Derek Holder and Robin Fairlie []
Obama: The marketing lessons
–Mark Pack [] []
Multi-channel customer management: Delighting consumers, driving efficiency
–Michael Peterson, Florian Grone, Karsten Kammer and Julius Kirscheneder [] []
Death of ‘last click wins’: Media attribution and the expanding use of media data
–Garry Lee [] [Google Scholar]
Assessing pricing for a new product concept: PDA+electronic health records+real-time monitoring
–Samuel Rabino, Gillie Gabay, David Moskowitz and Howard R Moskowitz [] []
Return on Ideas
–Robert Shaw [] []
Tracking online ad campaigns: A primer
–Ralph F Wilson and James B Pettijohn [] []
Everest: The IDM Business Performance Awards 2009 Award winner campaign: Reinvigorating Everest’s brand
–Kate Boothby [] [Google Scholar]
First ASA video-on-demand ad case
–Mark Smith [] []
Book Review
Googled: The End of the World As We Know It by Ken Auletta
–Danny Meadows-Klue []