TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 27(5)
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: : journals |
Relevant ARCategory: |
Discovering behavioral segments in the mobile phone market
–Hande Kimiloglu, V. Aslihan Nasir, Süphan Nasir [] []
International consumer admiration and the persistence of animosity
–Amro A. Maher, Paul Clark, Ahmed Maher [] []
Decoding consumer perceptions of premium products with rule-developing experimentation
–Alex Gofman, Howard R. Moskowitz, Marco Bevolo, Tõnis Mets [] []
Consumer innovativeness and shopping styles
–Ji Eun Park, Jun Yu, Joyce Xin Zhou [] []
Impact of online reviews of customer care experience on brand or company selection
–Fahri Karakaya, Nora Ganim Barnes [] []
New or recycled products: how much are consumers willing to pay?
–Leila Hamzaoui Essoussi, Jonathan D. Linton [] []
Transformers
–Sharon M. Goldman []