TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 19(4)
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: : journals |
Relevant ARCategory: |
Ethical brand management: customer relationships and ethical duties
–John Story, Jeff Hess [] []
Drivers of brand trust in internet retailing
–Nimisha Ruparelia, Lesley White, Kate Hughes [] []
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
–Imad J. Zbib, Barbara R. Wooldridge, Zafar U. Ahmed, Yeghig Benlian [] []
Searching for boundary conditions for successful brand extensions
–Kwon Jung, Leslie Tey [] []
The ultimate in new product design: molding the product concept to user learning needs
–Hobart Swan, Dennis Pitta [] []
The importance of meeting price expectations: linking price to service quality
–Mark F. Toncar, Ilan Alon, Everlyne Misati [] []
Porter’s generic strategies as applied toward e-tailers post-Leegin
–Marianne K. Collins, Brian Winrow [] [Google Scholar]