TOC: J Brand Man
Introduction
Journal of Brand Management, 17(7)
 : : : TOC
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Relevant ARCategory: |
Managing brand performance: Aligning positioning, execution and experience
–Rajendra K Srivastava and Gregory M Thomas [] []
Fast fashion brand extensions: An empirical study of consumer preferences
–Tsan-Ming Choi, Na Liu, Shuk-Ching Liu, Joseph Mak and Yeuk-Ting To [] []
Corporate brand: The company-customer misalignment and its performance implications
–Tatiana Anisimova [] []
Two studies of consequences and actionable antecedents of brand love
–Lars Bergkvist and Tino Bech-Larsen [] []
Building a brand identity in a network of Cruise Baltic’s destinations: A multi-authoring approach
–Arja Lemmetyinen and Frank M Go [] [Google Scholar]
Using the brand experience scale to profile consumers and predict consumer behaviour
–Lia Zarantonello and Bernd H Schmitt [] []
Vodka wars further extend passing off: Diageo v. ICB
–Andrew Terry, Neil Mohring and Laura Mazzola, Eversheds LLP, London [] []