TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 38(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
“Trust but verify”? The performance implications of verification strategies in trusting relationships
–Gregory T. Gundlach & Joseph P. Cannon [] []
A meta-analysis of gender roles in advertising
–Martin Eisend [] []
Control-based channel governance and relative dependence
–David I. Gilliland, Daniel C. Bello & Gregory T. Gundlach [] []
Brand related information as context: the impact of brand name characteristics on memory and choice
–Sridhar Samu & H. Shanker Krishnan [] []
The effects of attribute concreteness and prominence on selective processing, choice, and search experience
–Ying Jiang & Girish N. Punj [] []
Examining the influence of control and convenience in a self-service setting
–Joel E. Collier & Daniel L. Sherrell [] []
Cooperative advertising, pricing strategy and firm performance in the e-marketing age
–Ruiliang Yan [] []
Employees as internal audience: how advertising affects employees’ customer focus
–Mary Wolfinbarger Celsi & Mary C. Gilly [] []