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TOC: Industrial Mar Man

Introduction

Industrial Marketing Management, 39(6)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Navigating between dyads and networks
Bernard Cova, Frédéric Prévot, Robert Spencer [] []

Exploring the role of spatial relationships to transform knowledge in a business idea — Beyond a geographic proximity?
Chiara Cantù [] []

Value-based network mobilization: A case study of modern environmental networkers
Tiina Ritvala, Asta Salmi [] []

Business networks and retail internationalization: A case analysis in the fashion industry
Simone Guercini, Andrea Runfola [] []

Temporality of resource adjustments in business networks during severe economic recession
Per Andersson, Lars-Gunnar Mattsson [] []

Managing interdependencies in supplier networks
Catarina Roseira, Carlos Brito, Stephan C. Henneberg [] []

Exploring perceptions of interdependencies: Strategic options in supplier–customer relationships
Kristin Balslev Munksgaard [] []

How companies strategise deliberately in networks using strategic initiatives
Debbie Harrison, Elsebeth Holmen, Ann-Charlott Pedersen [] []

Networking under uncertainty: Concepts and research agenda
David Ford, Stefanos Mouzas [] []

What happened with the grandiose plans? Strategic plans and network realities in B2B interaction
Christina Öberg [] []

Practices and functions of customer reference marketing — Leveraging customer references as marketing assets
Anne Jalkala, Risto T. Salminen [] []

Searching for Relationship Value in Business Markets: Are We Missing Something?
Daniela Corsaro, Ivan Snehota [] []

The entrepreneurial imagination and the impact of context on the development of a new venture
Andrew Keating, Damien McLoughlin [] []

The making of a petrol station and the “on-the-move consumer”: Classification devices and the shaping of markets
Frank Azimont, Luis Araujo [] []

Trust and forms of capital in business-to-business activities and relationships
John Finch, Beverly Wagner, Niki Hynes [] []

Who performs marketing? Dimensions of agential variation in market practice
Johan Hagberg, Hans Kjellberg [] []