TOC: J Strategic Mar
Introduction
Journal of Strategic Marketing, 18(4)
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: : journals |
Relevant ARCategory: |
Editorial
–Nigel F. Piercy; Carolyn A. Strong []
Measuring retail productivity of food & grocery retail outlets using the DEA technique
–Akanksha Gupta; Sanjiv Mittal [] []
The relative importance of the brand of music festivals: a customer equity perspective
–Mark A. A. M. Leenders [] []
Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship
–Sussie C. Morrish; Morgan P. Miles; Jonathan H. Deacon [] []
Strategists’ reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence
–Mark Palmer; Geoff Simmons [] [Google Scholar]
Improving marketing–operations cross-functional relationships
–Niall Piercy [] []
Boosting your product’s country of origin
–Brett Martin [] [Google Scholar]