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ÂÜÀòÉç¹ÙÍø & ÂÜÀòÉç¹ÙÍø Foundation Announce 2010 Parlin Award Recipient

The Parlin Board of Governors, as an entity of the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø) and the ÂÜÀòÉç¹ÙÍø Foundation (ÂÜÀòÉç¹ÙÍøF), announces Professor Jordan Louviere as the recipient of the 2010 Charles Coolidge Parlin Marketing Research Award. This award recognizes Professor Louviere’s substantial contributions and unwavering dedication to the ongoing advancement of marketing research practice. The Parlin Award ceremony will take place on Tuesday, September 28, 2010, at the ÂÜÀòÉç¹ÙÍø Marketing Research Conference in Atlanta, Ga.

Professor Louviere received a doctorate in Geography at the University of Iowa in 1973 and joined the University of Iowa’s Marketing Department in 1978. He built marketing departments at both the University of Alberta (1985-1990) and the University of Sydney (1994-1999). In 2001, he joined the University of Technology, Sydney, as Professor of Marketing, where he established the Centre for the Study of Choice in 2003 and is its Executive Director.

Professor Louviere’s research interests include consumer choice behavior, design and analysis of choice experiments, external validity of experiments and surveys, preference elicitation, measurement models, error variance issues, and ways to model choices of single individuals. He has written more than 200 articles, chapters, and books in marketing, applied economics, tourism, psychology, geography, and transportation.

Professor Louviere also cofounded Advanis, Inc., a marketing research company, and Memetrics, Inc., a company that conducts real-time experiments and analysis for interactive channels, which is now a part of Accenture Marketing Science.

To read the complete announcement, please visit:

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For additional information about the ÂÜÀòÉç¹ÙÍø Marketing Research Conference, please visit:

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