TOC: J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 18(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Social and Equity Inferences in Customers’ Evaluation of Services
–Kevin E. Voss, Fernando R. Jiménez [] [Google Scholar]
The Impact of Sales Failure on Attributions Made by "Resource-Challenged" and "Resource-Secure" Salespeople
–Michael Mayo, Michael L. Mallin [] []
Can Hedonic Store Environments Help Retailers Overcome Low Store Accessibility?
–Christy Ashley, Mark Ligas, Arjun Chaudhuri [] []
Accentuate the Positive: Elderly Responses to Health Communications
–Rama K. Jayanti [] []
To Delight, or Not to Delight? This is the Question Service Firms Must Address
–Donald C. Barnes, Michelle Bednarz Beauchamp, Cynthia Webster [] []
Designing Web Surveys in Marketing Research: Does Use of Forced Answering Affect Completion Rates?
–Gerald Albaum, Catherine A. Roster, James Wiley, et al. [] []