TOC: J Mar Res
Introduction
Journal of Marketing Research, 47(4)
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: : journals |
Relevant ARCategory: |
When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes
–Kusum L Ailawadi, Jie Zhang, Aradhna Krishna, Michael W Kruger [] []
The Theory and Practice of Myopic Management
–Natalie Mizik [] []
Customer Satisfaction Heterogeneity and Shareholder Value
–Rajdeep Grewal, Murali Chandrashekaran, Alka V Citrin [] []
Heuristics and Biases in Data-Based Decision Making: Effects of Experience, Training, and Graphical Data Displays
–J. Wesley Hutchinson, Joseph W Alba, Eric M Eisenstein [] []
Determining Influential Users in Internet Social Networks
–Michael Trusov, Anand V Bodapati, Randolph E Bucklin [] []
Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions
–Gulden Ulkumen, Amitav Chakravarti, Vicki G Morwitz [] []
Mind-Set Metrics in Market Response Models: An Integrative Approach
–Shuba Srinivasan, Marc Vanhuele, Koen Pauwels [] []
Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons
–Soren W Scholz, Martin Meissner, Reinhold Decker [] []
A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling
–Heungsun Hwang, Naresh K Malhotra, Youngchan Kim, Marc A Tomiuk, Sungjin Hong [] []
A Silver Lining of Standing in Line: Queuing Increases Value of Products
–Minjung Koo, Ayelet Fishbach [] []
The Effect of Decision Order on Purchase Quantity Decisions
–Stephen M Nowlis, Ravi Dhar, Itamar Simonson [] []
Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues
–Alexander Chernev, David Gal [] []
Store Within a Store
–Kinshuk Jerath, Z. John Zhang [] []
Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions
–Michael Ahearne, Adam Rapp, Douglas E Hughes, Rupinder Jindal [] []