TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 20(1)
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Relevant ARCategory: |
A market segmentation approach for higher education based on rational and emotional factors
–Fernando Angulo; Albena Pergelova; Josep Rialp [] []
The influence of organizational image on college selection: what students seek in institutions of higher education
–Andrea M. Pampaloni [] []
Tertiary education: an investigation of location selection criteria and preferences by international students – The case of two Australian universities
–Binta Abubakar; Tekle Shanka; Gerry Nkombo Muuka [] []
Contextual influences: building brand community in large and small colleges
–J. Harry McAlexander; Harold F. Koenig [] []
Branding MBA programs: the use of target market desired outcomes for effective brand positioning
–Louise A. Heslop; John Nadeau [] []
Do specialized MBA programs cultivate alumni relationships and donations?
–Jennifer Wiggins Johnson; Veronica Thomas; Joann Peck [] []
The small college enrollment officer: relationship marketing at work
–Brian A. Vander Schee [] []
The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
–Sergio W. Carvalho; Márcio de Oliveira Mota [] []