TOC: J Mar Ed
Introduction
Journal of Marketing Education, 32(2)
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Relevant ARCategory: |
The Editor’s Corner
–Douglas J. Lincoln [] [Google Scholar]
An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure
–Georgiana Craciun and Hope Bober Corrigan [] []
Using the Madeline Hunter Direct Instruction Model to Improve Outcomes Assessments in Marketing Programs
–Michelle D. Steward, Gregory S. Martin, Alvin C. Burns, and Ronald F. Bush [] []
Integrating Sustainability Into the Marketing Curriculum: Learning Activities That Facilitate Sustainable Marketing Practices
–Norm Borin and Lynn Metcalf [] []
Creating International Community Service Learning Experiences in a Capstone Marketing-Projects Course
–Lynn E. Metcalf [] []
Instructor Feedback: How Much Do Students Really Want?
–David S. Ackerman and Barbara L. Gross [] []
Guiding Reflective Practice: An Auditing Framework to Assess Teaching Philosophy and Style
–Philip A. Titus and Dwayne D. Gremler [] []
Developing Pedagogical Competence: Issues and Implications for Marketing Education
–Sreedhar Madhavaram and Debra A. Laverie [] []
The Impact of Learning Context on Intent to Use Marketing and Sales Technology: A Comparison of Scenario-Based and Task-Based Approaches
–Michael L. Mallin, Deirdre E. Jones, and Jennifer L. Cordell [] []
Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses
–James W. Peltier, George R. Milne, Joseph E. Phelps, and Jennifer T. Barrett [] []