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: : : TOC : : journals

Relevant ARCategory:

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Consumer animosity, economic hardship, and normative influence: How do they affect consumers’ purchase intention?
–Yu-An Huang, Ian Phau, Chad Lin [] [Google Scholar]

Building and measuring employee-based brand equity
–Ceridwyn King, Debra Grace [] []

Selecting distribution channel strategies for non-profit organizations
–Xuan Zhao, Run H. Niu, Ignacio Castillo [] []

A new understanding of satisfaction model in e-re-purchase situation
–Hong-Youl Ha, Swinder Janda, Siva K. Muthaly [] []

The formation and effect of attitude importance in professional sport
–Mark P. Pritchard, Daniel C. Funk [] []

SME brand building and management: an exploratory study
–Martine Spence, Leila Hamzaoui Essoussi [] []

Countering negative country-of-origin effects: The role of evaluation mode
–Po-Young Chu, Chia-Chi Chang, Chia-Yi Chen, Tzu-Yun Wang [] []

Defensive strategy framework in global markets: A mental models approach
–Fahri Karakaya, Peter Yannopoulos [] []

Self-concept, emotions and consumer coping: Smoking across Europe
–Kathy Hamilton, Louise Hassan [] []

Shipper-carrier integration: Overcoming the transparency problem through trust and collaboration
–Trond Hammervoll, Eirill Bø [] []

Segmentation in social marketing: Insights from the European Union’s multi-country, antismoking campaign
–Gianfranco Walsh, Louise M. Hassan, Edward Shiu, J. Craig Andrews, Gerard Hastings [] [Google Scholar]

The role of satisfaction, norms and conflict in families’ eating behaviour
–Svein Ottar Olsen, Klaus G. Grunert [] [Google Scholar]

Consumer responses to brand extensions: a comprehensive model
–Eva Martínez, José M. Pina [] []

The political role of government-sponsored social marketing campaigns
–Effi Raftopoulou, Margaret K. Hogg [] []

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