The Post-Crisis World
Introduction
Marketing in a Post-Crisis World, Special issue of Managing Global Transitions: International Research Journal, Edited by Armand Faganel; Deadline 31 Oct 2010
: : : Posting
ISSN 1581-6311 (printed) 1854-6935 (online)
Thematic Issue Announcement
Marketing in a Post-Crisis World
Guest Editor: Armand Faganel
The on-going global financial crisis has influenced different industries all over the world. In this special issue of Managing Global Transitions, we would like to address different issues regarding marketing to the post crisis consumer, starting from the post-crisis discourse and organizational change, failure and renewal in the view of marketing efforts; analysing the impact of crisis on consumers behaviour; deciding how to keep and win consumers trust during and after the crisis; branding challenges when competitors get out of business; describing creative approaches and ideas for the crisis aftermath marketing and communication. Should organizations’ marketing go back to basics, or just wait that the storm is over? Contributions from various areas of contemporary marketing disciplines are welcome, such as: marketing analytics; social marketing in B2B; linking the marketing results to sales and new business generation; effectiveness, measurement and allocation of marketing budgets; reorganizing the brand marketing organization; technologies for adaptive marketing responsiveness; empowering real-time response; creativity to optimize marketing programs; mobile marketing development; and many others. We are interested to get the feedback from diverse geographical areas.
Papers should be sent to mgt@fm-kp.si no later than October 31, 2010.
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