TOC: Psych Mar
Introduction
Psychology and Marketing, 27(8)
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Relevant ARCategory: |
Avatars as information: Perception of consumers based on their avatars in virtual worlds
–Jean-François Bélisle, H. Onur Bodur [] []
Consumer responses to the depth and minimum claimed savings of Scratch and Save (SAS) promotions
–Sungchul Choi, Mike Stanyer, Moontae Kim [] []
Materialism and its relationship to individual values
–William E. Kilbourne, Mary C. LaForge [] []
Linking trust to use intention for technology-enabled bank channels: The role of trusting intentions
–Sergios Dimitriadis, Nikolaos Kyrezis [] []