TOC: Mar Letters
Introduction
Marketing Letters, 21(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Introduction to the Special Issue on B2B Research
–Sandy Jap & Dave Reibstein [] []
Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities
–Aric Rindfleisch, Kersi Antia, Janet Bercovitz, James R. Brown, Joseph Cannon, Stephen J. Carson, Mrinal Ghosh, Susan Helper, Diana C. Robertson & Kenneth H. Wathne [] []
Channel design, coordination, and performance: Future research directions
–Alberto Sa Vinhas, Sharmila Chatterjee, Shantanu Dutta, Adam Fein, Joseph Lajos, Scott Neslin, Lisa Scheer, William Ross & Qiong Wang [] []
The embedded sales force: Connecting buying and selling organizations
–Kevin Bradford, Steven Brown, Shankar Ganesan, Gary Hunter, Vincent Onyemah, Robert Palmatier, Dominique Rouziès, Rosann Spiro, Harish Sujan & Barton Weitz [] []
Sales force modeling: State of the field and research agenda
–Murali K. Mantrala, Sönke Albers, Fabio Caldieraro, Ove Jensen, Kissan Joseph, Manfred Krafft, Chakravarthi Narasimhan, Srinath Gopalakrishna, Andris Zoltners, Rajiv Lal & Leonard Lodish [] []
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
–Kusum L. Ailawadi, Eric T. Bradlow, Michaela Draganska, Vincent Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur & Jie Zhang [] []
Calculating, creating, and claiming value in business markets: Status and research agenda
–Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan & Qiong Wang [] []
Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
–Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Gal Zauberman, Michael I. Norton, Tony H. Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell & Barbara E. Kahn [] []
Marketing modeling reality and the realities of marketing modeling
–Anne T. Coughlan, S. Chan Choi, Wujin Chu, Charles A. Ingene, Sridhar Moorthy, V. Padmanabhan, Jagmohan S. Raju, David A. Soberman, Richard Staelin & Z. John Zhang [] []