TOC: J Promotion Man
Introduction
Journal of Promotion Management, 16(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Impacts of Website Context Relevance on Banner Advertisement Effectiveness
–Yongick Jeong; Cynthia M. King [] []
Maximizing User Interactivity through Banner Ad Design
–Ginger Rosenkrans [] []
Do Web Users Care ÂÜÀòÉç¹ÙÍøt Banner Ads Anymore? The Effects of Frequency and Clutter in Web Advertising
–Sang Yeal Lee; Yong-Suk Cho [] []
The Psychological Influences of Threat on B2C E-commerce Adoption: An Extended Study and Explanatory Framework
–Chengqi Guo [] []
A Comparative Study of Web-Based Technology Applications in Corporations
–James G. Lollar; Hooshang M. Beheshti; Ernest W. Wade [] []
How Much are Health Websites Influenced by Culture? Content Analysis of Online Diet Programs in the United States, the United Kingdom, and Korea
–Jay (Hyunjae) Yu; Karen Whitehill King; Hye Jun Yoon [] []