TOC: Intl Mar Rev
Introduction
International Marketing Review, 27(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Nation branding and integrated marketing communications: an ASEAN perspective
–Keith Dinnie, T.C. Melewar, Kai-Uwe Seidenfuss, Ghazali Musa [] []
China and the Olympics: views of insiders and outsiders
–Louise A. Heslop, John Nadeau, Norm O’Reilly [] []
Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
–Steven Pike, Constanza Bianchi, Gayle Kerr, Charles Patti [] []
The underlying social identities of a nation’s brand
–Richard Lee, Jane Klobas, Tito Tezinde, Jamie Murphy [] [Google Scholar]
The determinants and measurement of a country brand: the country brand strength index
–Marc Fetscherin [] []