TOC: Intl J Market Res
Introduction
International Journal of Market Research, 52(4)
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IJMR 52 (4) Table of Contents
Editorial
Viewpoint
Existentialism – a school of thought based on a conception of the absurdity of the universe Malcolm McDonald
Incorporating demographics into discrete choice analysis: a brief comment
Juan de Dios Ortúzar
Forum
Do growing brands win younger consumers?
Katherine Anderson and Byron Sharp
Main papers
The effects of product-harm crisis on brand performance
Baolong Ma, Lin Zhang, Fei Li and Gao Wang
Product usage and firm-generated word of mouth: some results from fmcg product trials
Alain Samson
Quantification of transcripts from depth interviews, open-ended responses and focus groups:
challenges, accomplishments, new applications and perspectives for market research
Marcus Schmidt
Statistical alchemy: the misuse of factor scores in linear regression
Cataldo Zuccaro
The heterogeneous best-worst choice method in market research
Susana Tavares, Margarida Cardoso and José G. Dias
Book reviews
James H. Gilmore and B. Joseph Pine II – Authenticity: what consumers really want
Beverly Wagner
Andrew Green – From prime time to my time: audience measurement in the digital age
Alan Wilson