TOC: Found Trends Mar
Introduction
Foundations and Trends in Marketing, 4(2)
: : : Posting
Foundations and Trends in Marketing, Volume 4, Issue 2
Marketing and Innovations Management: An Integrated Perspective
By Elie Ofek and Olivier Toubia
Foundations and Trends in Marketing, Volume 4, Issue 3
Market Response and Marketing Mix Models: Trends and Research Opportunities
By Douglas Bowman and Hubert Gatignon