TOC: Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 22(3)
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Relevant ARCategory: |
Reconceptualization of price mavenism: do Chinese consumers get a glow when they know?
–Sang-Eun Byun, Brenda Sternquist [] []
Country-of-origin contingencies: their joint influence on consumer behaviour
–Alexander Josiassen, A. Assaf [] []
Advertising effects of songs’ nostalgia and lyrics’ relevance
–Hsuan-Yi Chou, Nai-Hwa Lien [] [Google Scholar]
Autonomy, market orientation and performance in Indian retail banking
–Nattuvathuckal Barnabas, Nandakumar Mekoth [] []
The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis
–Norizan Kassim, Nor Asiah Abdullah [] []
The effect of message appeals and unrealistic optimism on purchase intentions: The case of heart-disease prevention pills
–Chanthika Pornpitakpan, Robert T. Green [] []
Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector
–Rojanasak Chomvilailuk, Ken Butcher [] []
Relational factors that explain supply chain relationships
–Mario Ferrer, Ricardo Santa, Paul W. Hyland, Phil Bretherton [] []