Brand Meaning
Introduction
Michael McCarthy and Gillian Oakenfull seek colleagues to help organize a symposium on measuring and visualizing brand meaning for the 2011 SCP conference
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Professor Gillian Oakenfull and I are interested in organizing and proposing a symposia for the 2011 SCP Conference focusing on measuring and visualizing brand meaning. Some topics that could be considered within this symposia include:
- Conceptual and/or Theoretical Models of Brand Meaning
- Approaches to Brand Association Elicitation
- Methodologies for Quantification/Qualification of Brand Associations
- Approaches to Visualizing Brand Associations/Meaning for Theoretical and/or Managerial Applications
This list is by no means exhaustive but rather captures some of the topics attached to the challenges related to the measurement and visualization of brand meaning for both academics and practitioners.
If you would be interested in working with us to organize a SCP Symposia focusing on brand meaning, please email us with your name, university or company, and an overview of your potential topic(s).
You can contact us at mccartms@muohio.edu and oakenfg@muohio.edu.
The Society for Consumer Psychology will be holding its Annual Winter Conference on February 24-26, 2011 in Atlanta, GA. The deadline for submission of a Symposia Proposal is September 1st, so please respond back to us ASAP if you’re interested in participating.
Michael McCarthy
Associate Professor of Marketing
Miami University
Farmer School of Business
Oxford, OH 45040