TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 31(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Virtual Identities and Market Segmentation in Marketing in and Through Massively Multiplayer Online Games (MMOGs)
–Peter Zackariasson; Nils Wåhlin; Timothy L. Wilson [] []
Positioning e-Learning Graduate Certificate Programs: Niche Marketing in Higher Education
–Shahron Williams van Rooij; Larissa K. Lemp [] []
Early Gift Card Redemption Could Help Stores Grow Business Faster
–Mario J. Miranda; Laszló Kónya [] []
Encouraging Healthy Eating at Restaurants: Themes Uncovered Through Focus Group Research
–Cathleen S. Jones [] []
Sensation Seekers as a Target Market for Volunteer Tourism
–Walter W. Wymer Jr.; Donald R. Self; Carolyn Sara Findley [] []
Critical Success Factors of TQM in Service Organizations: A Proposed Model
–Faisal Talib; Zillur Rahman [] []