TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 28(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
How to create attractive and unique customer experiences: An application of Kano’s theory of attractive quality to recreational tourism
–Claes Högström, Marina Rosner, Anders Gustafsson [] [Google Scholar]
Value equity in event planning: a case study of Macau
–Mark S. Rosenbaum, IpKin Anthony Wong [] []
Measuring customer value in online collaborative trip planning processes
–Marianna Sigala [] []
Wooing zoomers: marketing to the mature traveler
–Simon Hudson [] []
Brand image assessment: international visitors’ perceptions of Cape Town
–Girish Prayag [] [Google Scholar]
The importance of destination image analysis to UK rural tourism
–Nicola Greaves, Heather Skinner [] []
Development of a scale measuring destination image
–Kevin K. Byon, James J. Zhang [] []
Future research directions in tourism marketing
–Rodoula Tsiotsou, Vanessa Ratten [] []