TOC: J Global Mar
Introduction
Journal of Global Marketing, 23(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Special Issue on Brand Equity, Branding, and Marketing Communications in Emerging Markets
–Erdener Kaynak; Lianxi Zhou [] []
The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image
–Xuehua Wang; Zhilin Yang [] []
Conceptualizing Multicultural Advertising Effects in the “New” South Africa
–Guillaume D. Johnson; Roger M. Elliott; Sonya A. Grier [] []
How Consumer Ethnocentrism and Animosity Impair the Economic Recovery of Emerging Markets
–T. S. Chan; Kenny K. Chan; Lai-cheung Leung [] []
The Endorser’s Persuasiveness on the Purchase Intention of High-Involvement Products: A Comparison Between a Newly Launched Product and a Mature One
–Vincent Cho [] [Google Scholar]
How Do They Really Help? An Empirical Study of the Role of Different Information Sources in Building Brand Trust
–Wang Xingyuan; Fuan Li; Yu Wei [] []
The Persistence of Brand Value at Country, Industry, and Firm Levels
–Yi-Min Chen [] []