TOC: J Con Res
Introduction
Journal of Consumer Research, 37(2)
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Relevant ARCategory: |
Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
–Xinshu Zhao, John G. Lynch Jr., and Qimei Chen [] []
Language Abstraction in Word of Mouth
–Gaby A. C. Schellekens, Peeter W. J. Verlegh, and Ale Smidts [] []
Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
–Jennifer Aaker, Kathleen D. Vohs, and Cassie Mogilner [] []
The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions
–Vladas Griskevicius, Michelle N. Shiota, and Stephen M. Nowlis [] []
Consumer Expectations and Culture: The Effect of Belief in Karma in India
–Praveen K. Kopalle, Donald R. Lehmann, and John U. Farley [] []
Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation
–Karen M. Stilley, J. Jeffrey Inman, and Kirk L. Wakefield [] []
Changing the Future by Reshaping the Past: The Influence of Causal Beliefs on Estimates of Time to Onset
–David Faro [] []
Witnessing Incivility among Employees: Effects on Consumer Anger and Negative Inferences about Companies
–Christine Porath, Debbie MacInnis, and Valerie Folkes [] []
Goal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent than Personal Choices
–Juliano Laran [] []
Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing
–Keith S. Coulter and Robin A. Coulter [] []
Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge
–Alison Jing Xu and Robert S. Wyer Jr. [] []
Does Choice Mean Freedom and Well-Being?
–Hazel Rose Markus and Barry Schwartz [] []