TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 27(4)
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: : journals |
Relevant ARCategory: |
Technology rejection: the case of the wallet phone
–Esther Swilley [] []
The effect of individualism on private brand perception: a cross-cultural investigation
–Sigal Tifferet, Ram Herstein [] []
Contingent consumer decision making in the wine industry: the role of hedonic orientation
–Concha R. Neeley, Kyeong Sam Min, Pamela A. Kennett-Hensel [] []
Rethinking the TAM model: time to consider fun
–Mohamed Saber Chtourou, Nizar Souiden [] []
Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans
–Mohammad Ali Zolfagharian, Qin Sun [] []
Green consumer behavior: determinants of curtailment and eco-innovation adoption
–Johan Jansson, Agneta Marell, Annika Nordlund [] []
If they could see me now: immigrants’ use of prestige brands to convey status
–Lynn Eunjung Kwak, Jane Z. Sojka [] [Google Scholar]
Gender-role views and gift-giving behaviors in Israel
–Vassilis Dalakas, Aviv Shoham [] []