TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 39(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Letter from the editor
–Peter J. LaPlaca []
Corporate image and reputation in B2B markets: Insights from CI/ARG 2008
–Tom J. Brown, Peter A. Dacin, Leyland F. Pitt [] []
An exploratory study into brand alignment in B2B relationships
–Colin Campbell, Lisa Papania, Michael Parent, Dianne Cyr [] []
The effect of merger on employee views of corporate reputation: Time and space dependent theory
–Rosa Chun, Gary Davies [] []
Corporate reputation in the People’s Republic of China: A B2B perspective
–Michael T. Ewing, Lydia Windisch, Fiona J. Newton [] []
Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets
–Sabrina Helm, Risto T. Salminen [] []
Distinguishing supplier reputation from trust in buyer–supplier relationships?
–Taewon Suh, Mark B. Houston [] []
The role of corporate image in business-to-business export ventures: A resource-based approach
–Stavroula Spyropoulou, Dionysis Skarmeas, Constantine S. Katsikeas [] []
Exploring reputation of B2B partnerships: Extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships
–Kevin Money, Carola Hillenbrand, Marc Day, Gregory M. Magnan [] []
Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach
–Michele Jurgens, Pierre Berthon, Lisa Papania, Haseeb Ahmed Shabbir [] []
Managing industrial brand equity: Developing tangible benefits for intangible assets
–Judith Lynne Zaichkowsky, Myles Parlee, Jeanette Hill [] []
Segmenting a market in the making: Industrial market segmentation as construction
–Debbie Harrison, Hans Kjellberg [] []
Managing innovation networks: Exploratory evidence from ICT, biotechnology and nanotechnology networks
–Giselle Rampersad, Pascale Quester, Indrit Troshani [] []
An Agency Theory perspective on the purchase of marketing services
–Wendy L. Tate, Lisa M. Ellram, Lydia Bals, Evi Hartmann, Wendy van der Valk [] []
Development and return on execution of product innovation capabilities: The role of organizational structure
–Bulent Menguc, Seigyoung Auh [] []
The impact of industry environment on early market entry decisions by B2B managers in the U.S. and Japan
–Roger J. Calantone, C. Anthony Di Benedetto, Michael Song [] []
Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment
–Yi Liu, Chenting Su, Yuan Li, Ting Liu [] []
Implications of service processes outsourcing on firm value
–Ruby P. Lee, Daekwan Kim [] []
Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust
–George D. Deitz, Mert Tokman, R. Glenn Richey, Robert M. Morgan [] []