SDL ? Quo Vadis?
Introduction
Service-Dominant Logic ? Quo Vadis?, Special issue of Business Administration Review, Edited by Helge L?bler and Herbert Woratschek; Deadline 31 Dec 2010
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Call for Papers
The DBW intends to publish a DBW Special Issue with an editorial focus on “Service-Dominant Logic – Quo Vadis?” The Guest Editors are Professor Dr. Helge Löbler and Professor Dr. Herbert Woratschek.
Stephen L. Vargo and Robert F. Lusch’s article “Evolving to a New Dominant Logic for Marketing,” which was published in the January 2004 issue of the Journal of Marketing, met with a large response. Vargo and Lusch’s meaning of “logic” does not correspond to the meaning of logic in a narrow sense (such as a propositional logic), but instead can better be understood as a “lense” or a perspective or a way of thinking. The “Service-Dominant Logic” (SDL) is continuously being developed further and is included in a variety of conferences in distinctively established tracks or as a main topic. It is no longer the same as it once was in 2004, as the fathers of this “logic” already anticipated explicitly in the title of their article (“Evolving …”). What can we do with this perspective now? Is it an alternative perspective to previous viewpoints? Vargo and Lusch referred to a quasi-replaceable perspective themselves with the so-called “Goods-Dominant Logic” (GDL). But did the so-called “Goods-Dominant Logic” actually exist or was it merely a “dummy” in order to increase the profile of the SDL? Is the SDL an alternative perspective to the GDL? Or is the SDL a GDL-integrating perspective? Can the SDL be understood as or further developed to a sustainable perspective? Is it possibly even a candidate for a new perspective?
The aim of this DBW Special Issue is to spark the debate over the Service-Dominant Logic with Marketing scholars as well as with scholars covering general Business and adjacent topics.
Welcome are submissions which address topics that cover any of the following subjects, but are not (necessarily) limited to:
- Business/Marketing Paradigms and SDL
- GDL and SDL
- Service Science and SDL
- Service Systems and SDL
- Service Networks
- New Insights from SDL
- Innovations and SDL
- System Theory Approaches and SDL
- Business Practice and SDL
- Models and SDL
- Empirically-based Research and SDL
Manuscripts can be submitted in German and English. They can be conceptual, empirically-based or application-oriented, but should explicitly contain a reference to the SDL. For all submitted manuscripts, the form and content guidelines of the DBW apply, which are set forth in downloadable author guidelines from the homepage at . The selection of the papers occurs according to the for the DBW usual double blind review process.
The manuscripts should be sent to the Schäffer-Poeschel Publishing House by December 31st, 2010.
Schäffer-Poeschel Publishing House
Marita Rollnik-Mollenhauer
Werastraße 21-23
70182 Stuttgart
Germany
E-Mail: dbw-manuskript@schaeffer-poeschel.de
Helge Löbler, University of Leipzig
Herbert Woratschek, University of Bayreuth