TOC: Qual Mar Res
Introduction
Qualitative Market Research, 13(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Constructing identity through the consumption of counterfeit luxury goods
–María Eugenia Perez, Raquel Castaño, Claudia Quintanilla [] []
Challenges in researching consumer ethics: a methodological experiment
–Alex J. Hiller [] []
Networking as marketing strategy: a case study of small community businesses
–Nancy J. Miller, Terry L. Besser, Sandra Sattler Weber [] []
Identifying consumer decision-making strategies using alternative methods
–Eva Zellman, William Kaye-Blake, Walt Abell [] []
Exploring consumers’ product-specific colour meanings
–Hannele Kauppinen-Räisänen, Harri T. Luomala [] [Google Scholar]
Brand image associations for large virtual groups
–Jeffrey E. Danes, Jeffrey S. Hess, John W. Story, Jonathan L. York [] []