TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 18(3)
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: : journals |
Relevant ARCategory: |
Editorial
–Nigel F. Piercy; Carolyn A. Strong []
The alignment of market research with business strategy and CRM
–Michael John Valos; David H. B. Bednall [] []
Does brand management of corporate reputation translate into higher market value?
–Katherine Taken Smith; Murphy Smith; Kun Wang [] []
Disneyland Paris: a case analysis demonstrating how glocalization works
–Jonathan Matusitz [] []
Perceived intrusiveness in digital advertising: strategic marketing implications
–Yann Truong; Geoff Simmons [] []
Inactivity and the dynamics of relationship development: a proposed model
–Michael Polonsky; Samir Gupta; Srikanth Beldona; Michael R. Hyman [] []