TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 19(3)
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Relevant ARCategory: |
Brand equity’s antecedent/consequence relationships in cross-cultural settings
–S. Allen Broyles, Thaweephan Leingpibul, Robert H. Ross, Brent M. Foster [] [Google Scholar]
The effect of brand extensions on product brand image
–F. Müge Arslan, Oylum Korkut Altuna [] []
Using the classic grounded theory approach to understand consumer purchase decision in relation to the first customized products
–Zhongjun Tang, Xiaohong Chen, Juan Xiao [] []
Total customer engagement: designing and aligning key strategic elements to achieve growth
–Christopher Roberts, Frank Alpert [] []
Building brand community membership within organizations: a viable internal branding alternative?
–P. Raj Devasagayam, Cheryl L. Buff, Timothy W. Aurand, Kimberly M. Judson [] []
The identification of social norms of price discrimination on the internet
–Sarah Maxwell, Ellen Garbarino [] []
How budget constraints impact consumers’ response to discount presentation formats
–Lisa K. Scheer, Omar Shehryar, Charles M. Wood [] [Google Scholar]