TOC: J Med Mar
Introduction
Journal of Medical Marketing, 10(3)
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Relevant ARCategory: |
The displacement of concepts
–Brian D Smith Editor [] []
Segmenting cosmetic procedures markets using benefit segmentation: A study of the market for tooth whitening services in the United Kingdom
–Jennifer Press and Christopher Simms [] []
The role of marketing in the promotion of breastfeeding
–Arminda do Paco, Ricardo Gouveia Rodrigues, Paulo Duarte, Paulo Pinheiro, Jose Martinez de Oliveira and Marta Soares [] []
Determinant values in the medical act of prescribing in the Portuguese context
–Jose Castro Pinto, Alexandre Ferreira da Silva and Jose Dias Curto [] []
Antecedents, environmental moderators and consequences of market orientation: A study of pharmaceutical firms in Ghana
–Mohammed A Mahmoud, Adelaide Kastner and Joseph Yeboah [] []
The competitive environment and hospital performance: An empirical investigation
–Ala’Eddin Mohammad Khalaf Ahmad, Bradley R Barnes and Ronika Chakrabarti [] []
Discretion is the better part of value: Five research-based rules for ensuring that strategy implementers implement
–Brian D Smith [] []