TOC: J Adv
Introduction
Journal of Advertising, 39(2)
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Relevant ARCategory: |
Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
–Shintaro Okazaki, Barbara Mueller, Charles R. Taylor [] []
The Implications of Third-Party Customer Complaining for Advertising Efforts
–J. Joseph Cronin, Jr., Gavin L. Fox [] []
The Moderating Influence of Consumers’ Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns
–Andrea Heintz Tangari, Judith Anne Garretson Folse, Scot Burton, et al. [] [Google Scholar]
Meaning Matters
–Stefano Puntoni, Jonathan E. Schroeder, Mark Ritson [] []
Promising Attributes and Experiences
–Bendik Meling Samuelsen, Lars Erling Olsen [] []
Consumer Responses to Christian Religious Symbols in Advertising
–Valerie A. Taylor, Diane Halstead, Paula J. Haynes [] []
Advertising Creativity in Korea
–Byoung Hee Kim, Sangpil Han, Sukki Yoon [] []
Fortuitous Brand Image Transfer
–François A. Carrillat, Eric G. Harris, Barbara A. Lafferty [] []