TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing 24(2)
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: : journals |
Relevant ARCategory: |
Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment
–Venkatesh Shankar, Manjit S. Yadav [] []
Brand Equity Management in a Multichannel, Multimedia Retail Environment
–Kevin Lane Keller [] []
A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment
–V. Kumar [] []
Consumer Behavior in a Multichannel, Multimedia Retailing Environment
–Utpal M. Dholakia, Barbara E. Kahn, Randy Reeves, Aric Rindfleisch, David Stewart, Earl Taylor [] []
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions
–Rajan Varadarajan, Raji Srinivasan, Gautham Gopal Vadakkepatt, Manjit S. Yadav, Paul A. Pavlou, Sandeep Krishnamurthy, Tom Krause [] []
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
–Venkatesh Shankar, Alladi Venkatesh, Charles Hofacker, Prasad Naik [] []
CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions?
–Peter C. Verhoef, Rajkumar Venkatesan, Leigh McAlister, Edward C. Malthouse, Manfred Krafft, Shankar Ganesan [] []
Strategic Online and Offline Retail Pricing: A Review and Research Agenda?
–Dhruv Grewal, Ramkumar Janakiraman, Kirthi Kalyanam, P.K. Kannan, Brian Ratchford, Reo Song, Stephen Tolerico [] []
Opportunities for Innovation in the Delivery of Interactive Retail Services?
–Leonard L. Berry, Ruth N. Bolton, Cheryl H. Bridges, Jeffrey Meyer, A. Parasuraman, Kathleen Seiders [] []
Crafting Integrated Multichannel Retailing Strategies
–Jie Zhang, Paul W. Farris, John W. Irvin, Tarun Kushwaha, Thomas J. Steenburgh, Barton A. Weitz [] []