TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 16(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Marketing hedonics: Toward a psychoanalysis of advertising response
–Laura R. Oswald [] []
Signaling trust in print advertisements: An empirical investigation
–James E. Fisher; Brian D. Till; Sarah M. Stanley [] []
The relationship between culture and advertising appeals for services
–Kathleen Mortimer; Samantha Grierson [] []
The emergence of CSR as an advertising topic: A longitudinal study of German CSR advertisements
–Bastian Mögele; Jöerg Tropp [] []