TOC: J Bus Industrial Mar
Introduction
Journal of Business & Industrial Marketing, 25(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
The need for adaptive processes of benchmarking in small business-to-business services
–Anne Broderick, Tony Garry, Mark Beasley [] []
The impact of service encounter quality in service evaluation: evidence from a business-to-business context
–Chanaka Jayawardhena [] []
Evolution of strategic sales organizations in business-to-business marketing
–Nigel F. Piercy [] []
Complaint resolution management expectations in an asymmetric business-to-business context
–Thorsten Gruber, Stephan C. Henneberg, Bahar Ashnai, Peter Naudé, Alexander Reppel [] []
Business implications in the subcontracting alliance life cycle: case examples from the Tunisian clothing and textile industries
–Kaouther Kooli, Len Tiu Wright, Adrian Wright [] []
A brief review of marketing accountability, and a research agenda
–Malcolm McDonald [] []
Transfer of brand knowledge in business-to-business markets: a qualitative study
–Suraksha Gupta, T.C. Melewar, Michael Bourlakis [] []